American children spend 44.5 hours a week watching television and are exposed to up to 30,155 TV ads a year! 50% of these ads are for candy, snacks, sugary cereal and fast food, so it’s no surprise that Americans spend nearly $6.5 billion on holiday candy every year and 1/3 of American children are overweight or obese.
Daily media consumption: 4.5 hours in front of the TV, 1.5 hours on the computer, 2.5 hours listening to music, over 1 hour playing video games, 38 minutes reading.
American children now eat an average of 3 snacks a day between meals.
Amount spend on holiday candy each year in America: $1 billion Valentine’s Day, $1.4 billion Christmas, $1.9 billion Easter, $2 billion Halloween.
On average, teens eat 34 teaspoons of sugar every day.
1 in 3 American children is overweight or obese. Childhood obesity has become parents’ No.1 health concern – ahead of smoking and drug abuse. They consider TV ads promoting junk food to be big part of the problem.
Youngsters who are already overweight are even more susceptible to junk food ads and will increase consumption by 134%.
$51 million is government spending on marketing healthy eating and exercise to kids.
The types of ads aimed at children under 12: 33% candy and snacks, 28% cereal, 10% fast food, 29% all the other.
$1.6 billion is food industry spending on ads promoting foods high in calories and low in nutrition to kids.
50% of overweight children remain overweight as adults.