The Lose It app was created by Charles Teague and the company went international in 2015. With over 50 million members, this weight loss and food tracking app has hit the big time with its customer base. Similar to MyFitnessPal, this app for losing weight has different formulas built in that tell you how many calories you are burning for the exercises you are doing. It also has a barcode scanner to make logging a packaged food item rather simple. They also have a new feature that is called “Snap It” where you can take a picture of the food you are eating, and it will recognize it! Now that is innovative. Is it the best app to lose weight? While it might not be the best, it sure is at the top! One difference between MyFitnessPal and Lose It is the food database differences, as MyFitnessPal has more food items to choose from than Lose It does, especially in the restaurant department. 
Charles was not always interested in the health and fitness world first and foremost, but he knew whatever his work was at that point in time, he wanted to make an impact on people's lives for the better. He is doing just that for millions of people worldwide.
According to the Daily Meal,
“Prior to founding Lose It!, CEO Charles Teague was the Technologist in Residence at General Catalyst, where he worked to identify new investment opportunities in mobile and cloud computing. Before his work with General Catalyst, Teague had co-founded Onfolio, which Microsoft acquired in 2005.” 
He and his team created a very innovative and helpful app for those looking to lose weight and really have an honest look into their health and fitness goals.
How Lose It Works
To start off with, Lose It is free for users unless they go the premium route. There are some major differences between the free application and the premium. For example, for the free application you will have access to your: weight, steps, exercise calories, Snap It food feature, barcode scanner, reminders for both the iPhone and Android, and social media sites like Twitter and Facebook. If you go premium, you will get a more detailed experiences with access to known information about: goal setting, personal coaching, body fat, water intake, sleep tracking, hidden support groups, access to more fitness applications, blood glucose levels, and detailed nutritional information. It costs $39.99 per year and will give you overall access to many things you might want to take advantage of knowing.  This app’s weight loss track record has been said to be positive with both the regular and the premium programs.
Going back to how the general application works, when you first get to the website or download the app, you will need to log in with an email and a preferred password. There are four main questions it asks you when you sign up: your birthday, height, weight, and gender. It will then ask you what you want your goal weight to be, so that it can set some goals for you. You can tell the app how quickly you want to lose X amounts of pounds, and it will give you a breakdown of calories for the day that will help you reach that specific goal.
Once you get inside of the application and have your goals all set up, it will show your number of calories for the day right in the middle. This number will go up and down based off of what you are logging. There is also a pie graph that shows where your percentage of calories are coming from. For example, how many proteins, fats, and carbohydrates you are getting.  The app recommends you weigh yourself daily, which is different from MyFitnessPal who only recommends it once per week. In the goals tab, you can record your weight and track your progress there.
This app is mainly meant for weight loss only, not weight gain or weight maintenance. There is a challenge tab that allows you to create and participate in public challenges alongside other members. There are some fun ones to join in on, especially during the holidays when keeping your weight down is hardest. Another fun setting inside of the Lose It free app is the “How To” section, which gives you detailed articles based off of how to lose weight fast, efficiently, and correctly. Whether it is through exercises, calorie logging, or different foods you want to eat to hit your goals, there are articles to read.
Because everyone’s goals are going to be different, there are support groups you can be involved in. Are you walking to lose weight? Or do you prefer running to lose weight? Whatever exercise you incorporate into your daily routine, log it in the app for credit and talk about it to spark conversation. This specific company can sync with most fitness applications (more on premium) such as FitBit, Garmin, and Nike Plus, so it won’t be hard to stay on track.
Overall, the interface is user friendly and straightforward to use for the beginner. It does not ask you too many questions, and you can set goals to your own comfort level. If you upgrade to premium, you will have the opportunity to dive even deeper into your weight loss goals, results, and even start groups that are not public for everyone to see. You also will have access to health coaches that can help you out personally and you can sync a lot more fitness tracking devices to your app to track your exercise levels better! Either way, both interfaces can get you to your goals, it just depends on how detailed you want to be.
Lose It Reviews
When looking at the Lose It app reviews, it was a great turn out in general. For the most part, the reviews were all very positive with some critiques here and there regarding the exercise options, and some people had a hard time making corrections to an inaccurate data entry. Simple things like this set people off, but for the most part, this app has been said to be user friendly on most devices. The database is not as large as MyFitnessPal for food, but it is still really large to say the least. The Snap It feature was by far a crowd favorite, because it makes the data entry process much faster!
John (2014, 5 star),
“I love the program. It is fantastic. The database of foods is huge, the phone app works with the web page. The premium membership get you a Bluetooth scale, which is tremendous. The scale measures BMI, hydration and weight. All of which is transferred to your phone and the app via BT. I could not possibly be easier. I would say it is a shame the scale doesn't work with Android. I have the app on my Kindle, which I would much rather use than my iphone… Oh well, it it were a perfect world, I wouldn't be using this program in the first place. Good luck, have fun.. and Clive on.”
Plum Crazy (2014, 5 star),
“I resort to this site and app when I am falling off track. A lot of the features that used to be free are now only available by purchasing the premium account ($39.99/yr) however you can still track your weight and calories for free which is what I need. So handy to have it on my phone so I can check my “calorie balance” before eating another slice of pizza!” 
Amazon Customer (2015, 4 star),
“I have the free version and for what I need it's a pretty good app. I like that it gives me a goal achievement date and daily calorie allowances to help me get there. It also breaks down my daily nutrient consumption so I know just how much carbs, fats and proteins in a day. I just wish there were a few more exercise options like MMA that I can choose from when I log my exercises for the day.” 
The Bottom Line
This innovative app gives people the opportunity to really track their caloric intake, exercise levels, and burn ratios with a simple application. While some prefer the information to go on their phones, others like the computer (which is okay because Lose It offers both). It is both user friendly and very fun to use, so you should not have a problem getting the hang of it. The pros outweigh the cons for sure. It is free and easy to use, but it can be time consuming at first before you get into the habit of adding each food item you eat during the day. If your goal is to lose weight, this might just be the right app for you to download and get the ball rolling!
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